At any particular time, there are clear trends in packaging design. If you want your product to stand out on the shelves and appeal to modern consumers, then it is important to be aware of what is catching their eye in a particular season. Let’s take a look at some of the packaging design trends that look set to be hot in 2017.
Online Appeal
Perhaps more than anything else, the cultural shift towards online shopping looks set to influence packaging design. Increasingly, a customer might not handle your product until after they have purchased it. Their initial interaction with your product and its packaging will be via an image on a computer screen. You must consider how your product and its packaging can be made to look its most appealing in a thumbnail image to encourage that first investigative click.
‘Intelligent’ Design
With a smartphone in practically every pocket and handbag in the country, consumers can have access to all sorts of information about your product that there might not be room for on the packaging. Incorporating a QR code into your packaging design will enable customers to be directed to your website to get further information about your product.
Simplicity Itself
Less is more in the world of modern packaging. Environmentally conscious shoppers want to ensure that your product has been packaged responsibly by a company that takes waste seriously. At Coda Plastics Ltd, we recycle our waste plastic into new products. We even take in waste plastic from other companies and recycle that.
Mystery Boxing
Arousing interest in the shopper can be achieved through ‘mystery boxing’. The inquisitive customer will be intrigued by something that looks out of place. ‘What is that doing here?’ The trick is not to be too mysterious. Upon closer inspection, it should be obvious what your product is and why it has been displayed in this way.
If you think that your packaging design could be updated or improved, then get in touch. Call us on +44 1692 501020 or drop us an email to sales@coda-plastics.co.uk. The experts in our product development team will be able to advise you on all the practical details of design and production.
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